Privacy Policy

Last Updated: June 2026

At Rouge Rabbit, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, place an order, sign up for our communications, or interact with our brand.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

Rouge Rabbit is a South African fashion and footwear brand.

If you have any questions regarding this Privacy Policy, please contact us at: support@rougerabbit.co.za

2. Information We Collect

We may collect the following information:

Personal Information

• Full name
• Email address
• Mobile phone number
• Billing address
• Shipping address
• Payment information
• Order history

Technical Information

• IP address
• Browser type
• Device information
• Website usage data
• Cookies and similar technologies

Marketing Information

• Newsletter subscriptions
• Marketing preferences
• Responses to surveys, promotions, or competitions

3. How We Use Your Information

We use your information to:

• Process and fulfill orders
• Deliver products and services
• Provide customer support
• Verify transactions and prevent fraud
• Send order confirmations and shipping updates
• Improve our website and customer experience
• Send promotional communications where permitted
• Comply with legal obligations

We only collect information that is necessary for legitimate business purposes.

4. Payment Information

Rouge Rabbit does not store your full payment card information.

Payments are processed securely through trusted third-party payment providers that comply with industry security standards.

5. Marketing Communications

With your consent, we may send:

• Product launch announcements
• Exclusive offers
• Pre-order updates
• Brand news and events

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.

6. Cookies

Our website may use cookies and similar technologies to:

• Improve website performance
• Remember user preferences
• Analyze website traffic
• Enhance customer experience

You can disable cookies through your browser settings, although some website features may not function properly.

7. Sharing Your Information

Rouge Rabbit does not sell, rent, or trade your personal information.

We may share information with trusted service providers, including:

• Payment processors
• Courier and delivery partners
• Website hosting providers
• Marketing and analytics platforms
• Professional advisors where legally required

All third parties are required to handle personal information securely and in accordance with applicable laws.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information against:

• Unauthorized access
• Loss
• Misuse
• Alteration
• Disclosure

While we strive to protect your information, no internet transmission or electronic storage system can be guaranteed to be 100% secure.

9. Your Rights

In accordance with South African privacy laws, including POPIA, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information where legally permissible
• Withdraw consent for marketing communications
• Object to certain processing activities

To exercise these rights, please contact us at support@rougerabbit.co.za.

10. Data Retention

We retain personal information only for as long as necessary to:

• Fulfill orders
• Meet legal and tax obligations
• Resolve disputes
• Enforce our agreements

When information is no longer required, it will be securely deleted or anonymized.

11. Third-Party Links

Our website may contain links to third-party websites. Rouge Rabbit is not responsible for the privacy practices or content of those websites.

We encourage users to review the privacy policies of any external sites they visit.

12. Children's Privacy

Rouge Rabbit does not knowingly collect personal information from individuals under the age of 18 without parental or guardian consent.

If we become aware that personal information has been collected from a minor without appropriate consent, we will take reasonable steps to remove that information.

13. Changes to This Privacy Policy

Rouge Rabbit reserves the right to update this Privacy Policy at any time.

Any changes will be posted on this page with an updated revision date.

Continued use of the website after changes are published constitutes acceptance of the revised Privacy Policy.